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  Gear Up. Do you have the right equipment to deliver your message?

Equipment Creative helps businesses and organizations communicate digitally. We create lasting impressions, building brands and customer relationships for those who want to differentiate themselves in today’s saturated choice-ridden marketplace.

As traditional channels of content delivery such as television, newspaper and radio continue to decline, the average time spent online or on mobile devices is at an all-time high.

Delivering engaging content and forging lasting relationships with customers and stakeholders has never been so accessible. Digital media has made it easier and more powerful than ever before.

     
  Feb 02, 2007 - User Centered Design: persona modelling.  
  Modelling personas of website visitors is a powerful technique for helping increase the usability and customer centricity of a web site as part of a user-centred design (UCD) process.

 
  Jan. 04, 2007 - Internet Explorer Unsafe for 284 Days in 2006  
  Security Fix spent the past several weeks compiling statistics on how long it took some of the major software vendors to issue patches for security flaws in their products. Since Windows is the most-used operating system in the world, it makes sense to lead off with data on Microsoft's security updates in 2006.

 
  Jan. 01, 2007 - Young Turn to Websites Without Rules.  
  Popular Web sites like YouTube and MySpace have hired the equivalent of school hallway monitors to police what visitors to their sites can see and do by cracking down on piracy and depictions of nudity and violence.