Creating extraordinary experiences is our mandate.
Equipment is driven by the premise that exceptional experiences lead to lasting customer relations. We leverage digital media such as the internet and mobile devices to visibly differentiate; giving brands emotive connections with their clients through carefully crafted cross-platform initiatives.

We believe that...

• Experiences are the key to successful customer relationships, not ads.
  
  
• Strategy comes first. It is crucial to form an understanding of stakeholders, values and competitive landscapes before success can be acheived..
  
  
• Extraordinary experiences require customer-conscious, objective solutions.
  
  
• Digital media has the ability to create exciting new opportunities for brands, organizations, customers and stakeholders and it's benefits are still mostly untapped.

Our Team

Dave Akermanis - Founder, Director.
As founder of Equipment David is responsible for defining the direction of the company and ensuring its continuing growth. Before establishing Equipment David was a partner of Netfriction Media Inc. and also did contract development & communications consulting work for the Ontario Ministry of health, Cancer Care Ontario, Continuing Care e-Health and numerous non-profit organizations.

David's creative strengths lie in user interface development, graphical layout design and information archetecture. He is an avid DJ and producer of electronic dance music and has a Specialized Honors in Communications Studies from York University in Toronto.


Shane Whilsmith - Managing Director.
Shane has a variety of educational experience including a diploma in Human Resource Management from Sheridan college and a degree in International Business from the University of Western Sydney.

Before joining Equipment, Shane worked in the Human Resource department of several organizations including Legal Aid Ontario and Computer Associates.  Having developed websites in the past Shane also brings an intimate knowledge of management and business organization to the company.

Rob Loach - Developer.
Rob joined Equipment as lead programmer after completing three years of study as a Computer Programmer/Analyst at George Brown College. Rob brings the practical knowledge of web programming and software development to the Equipment team. The technical skills Rob brings to the Equipment team are essential for bringing creative elements to life, helping to create exceptional experiences.

Scott Tromley - System Administrator
Scott is a prototypical nerd. He brings to the table a plethora of technology knowledge. Everything from wireless mesh networking to beowulf clusters, Windows to Linux, he does it all. What he lacks in "certifications" he more than makes up for in experience